Any idea why the beats updater doesn't detect the headphones?

I think I got them to update when I purchased them, but that was about 2 years ago.

Don't remember if I ran into any issues.

But now, the updater won't recognize them - beats studio wireless titanium.

Tried a pair of powerbeats 2 and they wer recognised just fine, using the same cable.

Mac osx, tried safari and chrome. Also tried a windows 10 machine but no luck.

Pretty sure the headphones are the real deal, as they've been purchased from an authorized reseller.

Any ideas? Thanks!

Oh, the headphones are working just fine; just like to be on the latest firmware version.

And I'm based in Romania, so don't know if location could be an issue. Tried through vpn too, though.