will not boot or allow a factory reset

I just purchased this BLU Studio 5.5 C (D690U) phone less than a month ago. I had it charging on a wall charger and when I went to take the phone off charge, it was shut off. I held in the power button and it just shows up with the intro screen of

"BLU BOLD LIKE US" and stays on that screen. I pulled the battery and tried again, nothing once again. Its just stuck on that screen. I tried doing a factory reset on the phone but when I go into the recovery menu and select wipe data/factory reset, the only thing that comes up is a android guy with his chest open with a red triangle and a exclamation mark. Below the android guy it says "No command." Everything I select and try within the recovery menu, it just prompts me to the same screen of the android guy with the red triangle and the exclamation mark, with "No command." If anyone has any answers to this problem, please help me because if not, then I may try to go threw a Manufacturing Warranty with the company and try to get the same phone again, but I don't want to chance getting a refurbished phone.